The employee who works with the clients in one of the remote locations or
answers customer queries over the phone or interacts with your customers behind the sales counter affects your business
much more than any number of advertising and PR dollars you may spend on building
your brand/image. So invest some part of that huge marketing/PR budget in
training, nurturing that employee
and keeping them happy so that they genuinely deliver that message across which you want your customer to get or feel.
A smiling employee proudly telling your customer – “We at
our company believe in doing things the right way” - sends a much stronger,
effective message that any billboard or TV ads can ever do. And always remember - it's a little difficult to fake the smile to the customer.
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